Antonia Krefeld-Schwalb

Post-Doctoral Researcher

Columbia University

I am a post-doctoral researcher at Columbia Business School. I am very excited to be moving to the Rotterdam School of Management this fall as an Assistant Professor. My main research interest is in studying the basic cognitive processes of decision making to understand and predict decision making in marketing and management. Much of my research is concerned with improving behavioral and computational methods for preference measurement for increasing their predictive validity.

Interests

Judgement and Decision Making
Computational Modeling
Empirical Research Methods

Education

PhD in Management, 2020

University of Geneva, Switzerland
PhD in Psychology, 2015

University of Bern, Switzerland

Upcoming Publications

Krefeld-Schwalb, A., Pachur, T. & Scheibehenne, B. (Accepted for publication, Psychological Review). Structural Parameter Interdependencies in Computational Models of Cognition. 10.31234/osf.io/pxmnw

Li, Y.*, Krefeld-Schwalb, A.*, Wall, D., Toubia, O., Johnson, E & D. Bartels. (Invited for resubmission to the Journal of Marketing Research). The more you ask, the less you get: When additional questions hurt external validity .

Krefeld-Schwalb, A. & Scheibehenne, B. (In Revision). Tighter nets for smaller fishes: Mapping the development of statistical practices in consumer research between 2011 and 2016. 10.31234/osf.io/xjgyk

Krefeld-Schwalb, A., Rieskamp, J., Berkowitsch, N. & Scheibehenne, B. (Invited for Resubmission). Violation of Independence in Sequential Decision Making: Compensation and Consistency.

Publications

Krefeld-Schwalb, A. & Rosner, A. (2020). A new way to guide consumer’s choice: Retro-cueing alters the availability of product information in memory. 111, 135–147. 10.1016/j.jbusres.2019.08.012

Krefeld-Schwalb, A., Donkin, C., Newell, B. R. & Scheibehenne, B. (2019). Empirical Comparison of the Adjustable Spanner and the Adaptive Toolbox Models of Choice. Journal of Experimental Psychology: Learning, Memory, and Cognition, 45(7), 1151–1165. https://doi.org/10.1037/xlm0000641.

DOI

Krefeld-Schwalb, A., Witte, Erich H. , & Zenker, F. (2018). Hypothesis-Testing Demands Trustworthy Data - A Simulation Approach to Inferential Statistics Advocating the Research Program Strategy. Frontiers in Psychology, 9(March), 1–14.

DOI

Krefeld-Schwalb, A. (2018). The Retro-Cue Benefit for Verbal Material and Its Influence on the Probability of Intrusions Under Dual-Task Conditions. Experimental Psychology, 65, pp. 128-138.

DOI

Krefeld-Schwalb, A., Ellis, A. & Oswald, M. (2015). Source memory for mental imagery: Influences of the stimuli’s ease of imagery. Source memory for mental imagery: Influences of the stimuli’s ease of imagery. PLoS ONE, 10(11), 1–14.

DOI