Interests

With my training in cognitive science and marketing, my research lies at the intersection of the two fields. I use methods from cognitive science, such as process measurements (mouse and eye tracking) and computational models. But I use these methods to gain an understanding of consumer behavior and managerial decision making. I try to optimize methods to predict behavior outside the experimental laboratory, not only to describe the behavior in my experimental setup. Currently, I am particularly interested in improving preference measurement. I am concerned with the models used to estimate individual preferences and the tasks used to elicit preferences.

Education

• PhD in Management, 2020

  University of Geneva, Switzerland

• PhD in Psychology, 2015

  University of Bern, Switzerland