Hi — welcome to my homepage.
I am a researcher in Marketing and Associate Professor at the Rotterdam School of Management, Erasmus University. My research combines cognitive science and marketing to better understand consumer behaviour, managerial decision making, and behavioural interventions. I am particularly interested in uncovering the psychological mechanisms of behavioural interventions to explain what works, when, and for whom.
To that end, I aim to combine psychological theories with recent advances in machine learning and text modeling. My recent work also addresses climate risk communication and behaviour change interventions in more applied settings.
Selected Publications
SPA (Some People Around)
Some People Around is a salon-style format exploring the art of gathering, connecting and community building across the arts and sciences that I started together with my husband Philipp Schwalb. He, being an artist, and me, a researcher, each invite people from our respective networks. We chose people, whom we judge to be respectful of the other's profession and open to expand their thinking space.
To unify the group we often use a panel from Aby Warburg's Menmosyne Atlas and have participants expand the panel with associated objects.
Previous and future SPAs
- Dating Nature
- SPA 1 - Inauguration: An event to start our salon and first series discussing our relations with nature.
- SPA 2 - Taming and Dreading Nature: A discussion about climate risk and fear involved in climate action turned into a heated discussion on corporate versus grassroot activism.
- SPA 3 - Indulging and Deluging Nature: A heartwarming gathering during the holiday season.
- SPA 4 - Contemplating and Cultivating Nature: By the help of Rembrandt's Anatomy lesson of Dr Nicholaes Tulp we discussed scientific discovery and its reflection in art (or the other way around).
- (_)ships´ invisible waves:
- SPA 5 - (relation)ships' invisible waves: At this event in relationship with Het Zuid Manifest we dived deeper in to the arts and, unlike all previous events in our living
room, it was held at Rotterdam's most absurd spot. I discussed with Zac Taylor his use of fiction in academic writing and we explored the power of real human connection.
Giuditta Vendrame presented sounds/songs from her artistic research on Bangladeshi women.
- SPA 6 - (author)ships' invisible waves: Reestablishing the balance of our SPAs we discussed questions of authorship in the arts and sciences, and rounded the event discussing the (im)possibility of unconscious decision making with a Ben Newell our special guest from Australia.
- SPA 7 - (partner)ships' invisible waves: This event was all about real and unreal partnerships. Maria Ines told us about her newspaper The Arts of the Working Class, pointing towards an emerging arts and science partnership with me.
Sharmyn Cruz Rivera and her partner, Dani Giles, presented a project researching Adolf Loos's house for Josephine Baker, an illustration of high society's regard for and gaze upon Black artists during the early 20th century. An imaginary partnership?
Emmet Zeifman continued with a theoretical critique of Loos work and thinking.
We concluded by closing the triangle such that Emmet's partner https://sustainability.stanford.edu/people/sara-constantino">Sara Constantino, my academic sister, reflected on her work on the barriers and power lying in social norms.
We all added a little sugar to the SPA by sharing our favorite love songs.
Contact
Email: a.krefeldschwalb@gmail.com
Appointments: Email for appointment
- SPA 5 - (relation)ships' invisible waves: At this event in relationship with Het Zuid Manifest we dived deeper in to the arts and, unlike all previous events in our living
room, it was held at Rotterdam's most absurd spot. I discussed with Zac Taylor his use of fiction in academic writing and we explored the power of real human connection.
Giuditta Vendrame presented sounds/songs from her artistic research on Bangladeshi women.