Antonia Krefeld-Schwalb

Assistant Professor

Rotterdam School of Management - Erasmus University

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Hi, welcome to my homepage.

I am a researcher in Marketing and an assistant professor at Rotterdam School of Management. If you are interested in my research see below or get in touch! I'd love to talk.

Interests

With my training in cognitive science and marketing, my research lies at the intersection of the two fields. I use methods from cognitive science, such as process measurements (mouse and eye tracking) and computational models. But I use these methods to gain an understanding of consumer behavior and managerial decision making. I try to optimize methods to predict behavior outside the experimental laboratory, not only to describe the behavior in my experimental setup. Currently, I am particularly interested in improving preference measurement. I am concerned with the models used to estimate individual preferences and the tasks used to elicit preferences.

Education

PostDoc in Marketing, 2019-2021

Columbia University, USA
PhD in Management, 2020

University of Geneva, Switzerland

Preprints

Krefeld-Schwalb, A. & Scheibehenne, B. (Invited for resubmission to Marketing Letters).Tighter nets for smaller fishes: Mapping the development of statistical practices in consumer research between 2008 and 2020. 10.31234/osf.io/xjgyk

Publications

Li, Y.*, Krefeld-Schwalb, A.*, Wall, D., Toubia, O., Johnson, E & D. Bartels. (Online first, Journal of Marketing Research). The more you ask, the less you get: When additional questions hurt external validity. DOI: 10.1177/00222437211073581 *Shared First Authorship.

Krefeld-Schwalb, A., Pachur, T. & Scheibehenne, B. (Advanced online publication, Psychological Review). Structural Parameter Interdependencies in Computational Models of Cognition DOI: 10.1037/rev0000285

Krefeld-Schwalb, A. & Rosner, A. (2020). A new way to guide consumer’s choice: Retro-cueing alters the availability of product information in memory. 111, 135–147. DOI: 10.1016/j.jbusres.2019.08.012

Krefeld-Schwalb, A., Donkin, C., Newell, B. R. & Scheibehenne, B. (2019). Empirical Comparison of the Adjustable Spanner and the Adaptive Toolbox Models of Choice. Journal of Experimental Psychology: Learning, Memory, and Cognition, 45(7), 1151–1165.

DOI: doi.org/10.1037/xlm0000641

Krefeld-Schwalb, A., Witte, Erich H. , & Zenker, F. (2018). Hypothesis-Testing Demands Trustworthy Data - A Simulation Approach to Inferential Statistics Advocating the Research Program Strategy Frontiers in Psychology, 9(March), 1–14.

DOI

Krefeld-Schwalb, A. (2018). The Retro-Cue Benefit for Verbal Material and Its Influence on the Probability of Intrusions Under Dual-Task Conditions Experimental Psychology, 65, pp. 128-138.

DOI

Krefeld-Schwalb, A., Ellis, A. & Oswald, M. (2015). Source memory for mental imagery: Influences of the stimuli’s ease of imagery. PLoS ONE, 10(11), 1–14.

DOI